Role
Tools
Output
Skill
This project is to design a new product that is shoes and redesign branding
which is more suitable for this new product to be more ogled in the market.
Decreased turnover and brand confidence in late 2018
The number of new brands that have sprung up and issued shoe products and occur
sensational wave of " local Pride ” among the Indonesian fashion industry in
2018 to the present that raises the pros and cons.
Sensational wave of " local Pride “ produces the same face on every
product design in particular made shoes in every local brand that exists, because
all refer to one design that is exploding in the market.
Shoes that became the benchmark model (global brand )
Emerging local brands
First, I did a rebranding to simplify the brand logo to make it look more
simple, modern and able to reach customers more widely.
The concept of this new logo design is simple and clear using a large letter K made in italic and cut with a cat's tail
which symbolizes balance and speed.
Sketches are the initial idea to get ideas that will be finalized as a design that will be produced to the market.
